CLEVELAND, Ohio. O logotipo redesenhado, a paleta de cores e a imagem representativa refletem a visão moderna da empresa para sua marca líder de longa data no setor.

Bernardo Medeiros, Vice-Presidente de Life Science, disse: "Nosso objetivo era honrar a longa herança da marca e, ao mesmo tempo, estabelecer as bases para as importantes inovações que estão por vir. É uma homenagem ao passado com os olhos voltados para o futuro".

In the 60 years since Carbopol^® polymers were first pioneered, Lubrizol has emerged as the world’s largest supplier of carbomers and acrylate powder polymers. With over 100 unique grades and specifications, Carbopol^® polymers currently support global markets across diverse industries including home, beauty, pharma, petrochemistry and oil. Plans to expand the Carbopol^® polymers portfolio are underway as Lubrizol focuses its efforts on more sustainable ingredients, aligned with its corporate purpose to deliver sustainable solutions that improve wellbeing and enhance modern life.  

“Carbopol^® polymers have long been known for uncompromising quality and premium performance,” Medeiros continues, “Our exciting new initiatives will elevate the brand even further by improving the ingredient’s sustainability profile and enhancing its value to our customers.”

For product news updates and a look at the new Carbopol^® polymers brand identity, visit Carbopol^® polymers (lubrizol.com)